maybe

Well, maybe taking the postgraduate examinations is a kind of fashion. But in my opinion, don''t take them just because they are fashionable. We should know clearly why we decide to or have to take these examinations; such as we need to strengthen our knowledge or we need to get promoted. To me, postgraduate study is kind of boring thing and I have no plan for postgraduate study right now so I won''t take these examinations in the near future. But if necessary I will. BTW, I hate all kinds of examinations. I don''t like to take them unless I have to!

Topic Discussion:To Be or Not to Be a Postgraduate

To be sure, there is a clear-cut distinction between the undergraduate and post-graduate(or AmE: graduate) education. Of what use is a college training ? William James once put forward an interesting answer in his article " The social value of the college-bred".That is to "help you to know a good man when you see him". What talk do we commonly hear about the contrast between college eduaction and the education which business or techical or professional schools confer? The college education is called higher because it is supposed to be so general and so disinterested. At the "schools" you get a relatively narrow pratice skill, you are told, whereas, the "college" gives you the more liberal culture, the broader outlook, the historical perspective, the philosophic atmosphere, or something which phrases of that sort try to express. ( This paragraph is taken from William James''''''''s artice above)In reality, the postgraduates are not students . Masters and doctors are junior and senior research fellows in a sense, respectively. The goal of postgraduate education is to train you to be an inquisitive and thoughtful and qualified researcher. Though I am not satisfied with our postgraduate eduaction program. Many postgraduates candidate take it for granted that post-graduate diploma is more valuabe and it will help them to find a better job. The most important task for post-graduate is to make yourself a qualifed quasi-scientist.

place

Asked to name their favorite city, many Amerians would select San Francisco began as a small Spanish outpost located on a magnificent bay.The town was little more than a village serving ranchers when the United States took possession of it in 1846 during the war with Mexico.
San Francisco sprang into a city overnight because of the nearby discovery of gold in 1848.A great rush to California took place.Wagon trains plodded their dangerous way across 2000 miles of prairie and mountains,while hundreds of sailing vessels made the equally hazardous trip around the Horn.The vessels disgorged thousands of passengers -- then the crews deserted teir ship and hundreds of vessels were left to rot in the bay.Within two years,California had enough population to become a state and San Francisco was for many years the hub of that newly-arrived population.
The city’s present popularity is due to an excellent climate, an easy style of living ,good food,and numerous tourist attractions. The city is famous for its cable cars which "clang and bang" up the steep hills,and for its excellent seafood stals along the wharf. Most visitors arriving from nations in the Pacific Basin spend several days getting to know the town.

management

1. Overall responsible for all categories total management, guide to product detail control and analysis the competition environment.
2. Assist Marketing Direct to do the brand building. Layout the Brand strategy expansion plan and implementation
3. Manage Brand building project such as large road show, Brand Joint Project, exhibition Media brand activity etc. Plenty experience in holding the large active shows and sales conferences
4. Draw up the media plan cooperate with annual operate plan and other related and executive works. Negotiate the agency contract , screen out the appropriate script, screen advertising and activity estimate
5. Analysis the market environment and competitor’s activities such as market share, price trend, product segment / orientation and etc. According the transformation to support better operation decision, optimize the product structure and improve brand value
6. To oversee the tasting intendance system to inspect the stability. Assist R&D to Conceive and design the new product
7. To arrange the consumer tasting, confirm the packaging, make the price, promotion plan and other preparing works for new product
8. Manage the new product project; Examine and approve possibility of launch. Success to launch 500g rice ball in 2009.
9. Responsible for public relationship. Maintenance the communication with the quality and consumer organizations.
10. Maintenance the price of products with the different orientation, associate with the brand strategy and the price of competitor in different channel
11. Associate with sales and trade-marketing dept to ensure brand sales volume and profit growth opportunities are maximized by determining imaginative and effective marketing strategies and business plans
12. Assist finance department to organize AOP ( sales budget、marketing fee..).
13. Monitor the key control points on general promote application and marketing & sales fee

Main Special Performance：
1. Successful brand building activity: 2009-Heinz integrated unite-promotion plan,
2009-national community activity , 2008-hot-pot cooking match, 2008-the road show in 118 square, 2007-Press conference of National Free-inspection Product, 2006-2007 kids activity named “ Miao miao paragon”
2. 2009 package-changing plan of all category
3. Succeed in launching the new product of hot-pot and rice dumpling in 2007. New product in Rice dumpling is the top-main product in the category currently
4. Increase the sales value 20% in KA channel and market share of leading product grow 4.6% because of the Hot-pot promotion case named “ Da Guoyin”
5. Succeed to apply the government laureate independently and acquire the top level bounty such as National Free-inspection Product and china famous brand
6. To push the distributor channel strategy target with the hoarding plan, Great performance was nearly increase 60% than last year
7. Price adjustment projects in different technique. Achieve the expansion plan of market share

Shanghai

Heinz is a leader in ketchup, infant/nutrition foods, condiments and sauces and frozen foods, selling nearly $10 billion worldwide in 140 countries, which is one of U.S. Top 500. Two Reporting Groups in China: Heinz-LF and Heinz-UFE. Heinz-LF focuses on frozen food which has 4 factories in China and nearly 40 sales branches. Long Fong is the leader in china frozen foods industry which gets the first place of market share for many years as well as having great performance in the various channels.
---- Main major responsibilities: Brand strategy plan and market analysis
1. Overall responsible for Heinz Business Management Project. Mainly are New product project, Large Brand activity, Media plan, Brand strategy plan and market forecast
2. New product management : combine with market environment analysis, estimate the category structure and expand trend, work out marketing strategy plan
3. Brand building and media project: To formulate brand plan and media plan, associate with brand team
4. Monitored the promotion coverage and implementation and control promotion expense combine with promotion internal-control process
5. Assist finance to analysis NSV and GP.