Heinz is a leader in ketchup, infant/nutrition foods, condiments and sauces and frozen foods, selling nearly $10 billion worldwide in 140 countries, which is one of U.S. Top 500. Two Reporting Groups in China: Heinz-LF and Heinz-UFE. Heinz-LF focuses on frozen food which has 4 factories in China and nearly 40 sales branches. Long Fong is the leader in china frozen foods industry which gets the first place of market share for many years as well as having great performance in the various channels.
---- Main major responsibilities: Brand strategy plan and market analysis
1. Overall responsible for Heinz Business Management Project. Mainly are New product project, Large Brand activity, Media plan, Brand strategy plan and market forecast
2. New product management : combine with market environment analysis, estimate the category structure and expand trend, work out marketing strategy plan
3. Brand building and media project: To formulate brand plan and media plan, associate with brand team
4. Monitored the promotion coverage and implementation and control promotion expense combine with promotion internal-control process
5. Assist finance to analysis NSV and GP.
